McDonald’s Launching Beyond Meat’s ‘McPlant’ Burger In 8 U.S. Cities

2 weeks ago 14

Topline

McDonald’s announced on Thursday the small-scale rollout of a new plant-based burger developed with Beyond Meat dubbed the “McPlant” at eight locations across the United States beginning next month, leading Beyond Meat’s shares to rise as fast-food chains compete for stronger meat alternatives.

The sign for a McDonald's drive in take-away restaurant in the Silver Lake area of Los Angeles. ... [+] (Photo by Epics/Getty Images)

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Key Facts

Starting November 3, the McPlant will be available for a limited time at test locations including Cedar Falls, Iowa; Irving and Carrollton, Texas; Jennings and Lake Charles, Louisiana; El Segundo and Manhattan Beach, California.

The meatless patty will consist of peas, rice, potatoes and other ingredients on a sesame seed bun served with typical burger fare such as tomatoes and a slice of American cheese.

The press release hinted at the possibility of “future McPlant availability updates” based on the tests but did not provide further details.

Beyond Meat’s shares rose 3.4% on Thursday after the news was released.

Big Number

43%. That’s how much plant-based food sales have increased in the past two years, according to the Plant Based Food Association.

Key Background

McDonald’s has already tested the McPlant abroad, most recently in the United Kingdom, but also in Sweden, Denmark, Austria and the Netherlands. The McPlant was first announced last November, and McDonald’s partnership with Beyond Meat was announced in February. It’s the latest in a steady build-up of meatless options pioneered by other fast-food chains, from White Castle’s rollout of Impossible Burger sliders in 2018, to Burger King’s debut of the Impossible Whopper in 2019. Just last week, Burger King said it will be testing meatless nuggets by Impossible Foods at several locations in the U.S.

Further Reading

McDonald’s to test McPlant burger created with Beyond Meat in eight U.S. restaurants next month” (CNBC)

Beyond Meat shares rise after McDonald's announces plant-based sandwich test” (MarketWatch)

Beyond Meat Signs Deals With McDonald’s, Yum! Brands For Plant-Based Menu Items” (Forbes)

McDonald’s Announces Plant-Based Burger, The McPlant” (Forbes)

The rise of meatless meat, explained” (Vox)

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