To increase their credibility and social media reach, technology businesses are increasingly using influencer marketing to great effect.
Leaders are constantly evaluating new technologies to purchase and install. Influencer marketing is having an impact on these decisions.
Business executives and organizational decision-makers frequently turn to people who are experts in their sector. However, in today’s world, companies are fighting just to be seen or heard.
There is a constant barrage of others attempting to sell their product or service. Therefore, tech shoppers are also getting savvier as well as more desensitized. The marketing they are bombarded with on a daily basis is having this effect on almost everyone.
As a result, people are becoming increasingly reliant on those they trust or admire. They are looking to them to share their experiences about corporate solutions, products, platforms, or services. They want to have that sense of security before using them in their own businesses.
This creates an extraordinary opportunity for businesses to sell to enterprise decision-makers. It’s a chance to leverage influencers who have created a loyal following and authority inside their field. Here are four steps to get your influencer marketing program off the ground.
1. To begin your influencer marketing, determine who you want and don’t want to sell to.
The first step, if you haven’t already, is to create various buyer personas for your solution.
You’ll almost certainly have one for the CEO, another for IT, and possibly another for Sales and Marketing. Know their objectives and difficulties and the types of content they prefer.
In addition, learn about the people they’re most inclined to follow and interact with online.
2. Determine the influencers in your industry.
Following that, you’ll want to figure out who your target purchasers’ bloggers, peers, industry experts, and magazines are.
Connect with some of your target prospects and existing customers on LinkedIn to discover who they follow. In addition, learn what groups they engage in.
This is the simplest way to get started. Further, you can observe who your potential buyers are following. In addition, you can follow them on Twitter.
3. Influencer marketing means increasing your social credibility.
Establish yourself as an independent thought leader.
This is an important component of influencer marketing in the corporate technology arena. Influencers will not engage with you if they suspect you’re only searching for free social media exposure.
That’s why creating high-quality information like blog articles, whitepapers, and webinars is so important. This helps you establish the groundwork for enlisting influencers.
Once you’ve created this material, distribute it along with any other beneficial things you come across on social media. In addition, share and spread good information you find in influencer-focused groups and message boards. Being knowledgeable, adding value, and having a perspective are all vital.
4. Close the distance between online and in-person.
The beautiful thing about influencers is that they are frequently sought after.
People are looking for them to come to live events, appearances at conferences, and speaking engagements. As a result, they’re in a unique position to help you bridge the gap between your digital marketing efforts and real-world interactions.
You might work with an influencer on a live event presentation, for example. This way you can give individuals access to the slides after the event in exchange for their contact information. The gated contact information can then be used to add those prospects to a marketing automation system. This is part of your continuous nurturing efforts.
There are a lot of tools that can help you establish your influencer network. Here are a few excellent examples.
FollowWonk: Search for Big Followings to Start Your Influencer Marketing
FollowWonk lets you search for Twitter profiles based on the number of followers and tweets they have. This allows you to rapidly identify Twitter influencers to follow and engage with. In addition, don’t be scared to pick up the phone once you’ve become a little more engaged.
BuzzStream: Connect with Influencers
This is a fantastic tool for finding and connecting with influencers. It also helps in managing your influencer network. BuzzStream is a powerful influencer marketing tool. It can assist you in developing a solid strategy for making the right relationships matter.
Onalytica: For Finding Relevant Influencers
Upload any piece of material, and Onalytica’s technology will identify the most relevant influencers. Therefore, identify important influencers. In addition, engage with them, and track the outcomes and effectiveness of your influencer marketing efforts.
GroupHigh: Find Bloggers and Social Influencers
GroupHigh aids in the discovery of bloggers and other social influencers. Additionally, it helps you in the management of such relationships and the evaluation of your content.
MuckRack: Helps You Identify Journalists
MuckRack is a tool that lets marketers identify relevant journalists and blogs. Further, it gives you alerts and helps you create media lists. In addition, it assists bloggers, journalists, and editors in showcasing their work. It also helps in tracking their shares and expanding their audience. An effective influencer strategy is a terrific instrument for enhanced public relations.
PitchBox: For Targeted Outreach and Influencer Marketing
Create targeted outreach messages, automate follow-up, and track results after discovering influencers, including contact information and social profiles.
BlogDash: To Find that Blogger
BlogDash is the most efficient and effective platform for reaching 200K+ bloggers. Additionally, this number is growing on a daily basis. These bloggers have intentionally chosen to engage with brands like yours. In addition, they can assist you in gaining widespread awareness on the internet.
Traackr: For Global Influencer Marketing
Traackr’s IRM platform is your central hub for managing, validating, expanding, and scaling global influencer marketing. Therefore, building and using your influencer network might be a full-time job. However, it’s well worth the time and money.