Eventually, every firm reaches a point where growth appears to be stalling. Maybe you’re a startup that’s having trouble getting off the ground, or perhaps you’ve just met a roadblock. Or you could be looking for some easier marketing strategies to boost traffic.
It’s difficult to maintain long-term business and marketing success. Setbacks happen, but sometimes we just need a solid, easy-to-implement marketing plan to get us where we need to go. Here are seven easy marketing strategies to help you drive more traffic and grow your business.
1. Make that video! Marketing has never been easier.
If you’re not using video in your content or digital advertising efforts, you’re selling yourself short.
In 2019, 87 percent of video marketers reported that video improved site traffic. Additionally, 84 percent of visitors indicated that seeing a video convinced them to buy a product or service.
It’s simple: video works in the digital era. Customers interact with videos, purchase products based on them, and share them with their friends. The payback is tenfold the investment you’ll make getting your video initiatives where they need to be.
2. Examine your data often. It’s easier to keep up than to catch up.
Data should be your business’s North Star. It should be guiding your expenditures, decisions, and promotions.
For all those instances when you think you’ve got a brilliant concept, facts can prove (or refute) its merits.
The appropriate data will reveal your consumers’ buying behaviors. It will tell you which ads are effective and which aspects of your acquisition campaign may require additional attention.
Therefore, making data-driven decisions is an effective strategy to help your company achieve its maximum potential.
3. Mobile-friendly means better marketing.
Mobile or handheld devices account for more than half of all website visits. Therefore, it’s vital to make sure your visitors’ mobile experience is valuable for them.
It may seem easier to overlook mobile optimization, but you risk severely limiting your earning potential.
Double-check your menus, buttons, and page structure to guarantee that your mobile users’ experience is up to par.
4. Listen to your customers…it’s easier than guessing.
While data will assist you in making the best decisions, reaching out and conversing with your clients is also beneficial.
After all, the consumer is the best authority in customer experience. Follow-up emails, social media posts, Facebook groups, and polls are all effective ways to reach out.
However, to benefit from these marketing strategies, you must listen to what your customers have to say.
5. Involve customers in your marketing.
The final stage of the Customer Value Journey is when your satisfied customers conduct your advertising for you.
By recommending your brand to everyone they know, your customer becomes a vital part of your marketing strategy. You can take it to the next level by circling back to tips 1 and 4.
Invite your satisfied customers to share their testimonials on video. This will allow you to gather a lot of positive feedback from your most loyal customers. You can then use these video testimonials to develop content and ads that will build trust.
Essentially, you are converting your customers into a marketing force for your business.
6. Use a variety of growth strategies.
Smart entrepreneurs and marketers understand the dangers of putting all of their eggs in one basket.
Variation in your development and sales methods is vital. It’s important to be able to grow and produce income in a variety of ways and scenarios.
You might find one or two tactics that work well for you, and that’s fantastic. However, they may eventually lose their effectiveness.
Therefore, to uncover various new approaches, you’ll want to test constantly, gather data, and keep trying new ideas.
7. Stay ahead of the competition.
When it comes to running a business, all you can do is your best. If you’re working to take the measures necessary to expand, you’re doing well.
It’s also critical to keep an eye on what your competitors are up to.
Keep track of any discounts or special offers they’re running. In addition, it’s good to know the amount of traffic they’re getting and how their content compares to yours.
Keep up with them by subscribing to their email list and following them on social media.
This information will help you know what it’ll take to reach the top of your industry. Use these details to inform your marketing strategies moving forward. If you’re willing to try new ideas and make adjustments, you’re sure to stay ahead of the competition.