What are Highlighted Comments on YouTube?


YouTube, being one of the most popular video-sharing platforms in the world, has various features that allow its users to engage with content creators and their communities. One of these features is highlighted comments, which can provide an engaging and interactive experience for content creators and their viewers.

What Are Highlighted Comments?

Highlighted comments are simply user comments emphasized by appearing in a different color than regular comments. Further, they can appear at the top of the comment section, making them stand out and easily noticeable. Moreover, this gives more visibility and recognition to the most popular or relevant comments on a video, making them more visible to others who may not have seen them before.

The criteria for comment for highlighting is according to YouTube’s algorithm, which takes into account a variety of factors, including the number of likes, and the number of replies. Also the relevance of the comment to the video’s topic. This means that the more likes and engagement a comment receives, the higher the chances.

Moreover, highlighted comments have several benefits for content creators and viewers. For content creators, highlighted comments can help to increase engagement and interaction with their audience. By highlighting relevant or interesting comments, creators can encourage their viewers to engage with their content and participate in the conversation.

For viewers, highlighted comments can provide a better viewing experience. By highlighting comments that are insightful, funny, or relevant to the discussed topic. This can make the comment section more enjoyable to read, as viewers can quickly identify the most interesting or relevant comments without having to scroll through hundreds of others.

Why Are Highlighted Comments on YouTube Convenient?

Here are a few reasons why highlighted comments are convenient for users.

They increase visibility

Highlighted comments display at the top of the comment section, making them more visible to viewers. This means that viewers are more likely to read and engage with highlighted comments, which can increase engagement and discussion around the video.

Make identification easier

Next, highlighted comments are visually distinct from regular comments, making them easy to identify. This can save viewers time when scrolling through the comment section. As they can quickly identify the most relevant or interesting comments without having to read through all of them.

Improves quality of conversation

Highlighted comments on the basis of their relevance and quality, as determined by YouTube’s algorithm. In addition, viewers are more likely to see comments that are insightful, thought-provoking, or funny, which can enhance their viewing experience.

Improves interaction

Highlighted comments can encourage interaction between viewers and content creators, as well as among viewers themselves. What’s more, it leads to a more engaged and vibrant community around a particular video or channel.

How to Highlight a Comment on YouTube?

As a user, you cannot manually highlight a comment on YouTube. The selection of highlighted comments is according to YouTube’s algorithm, which considers the number of likes, replies, and relevance to the video’s topic.

However, there are a few things you can do to increase the chances of your comment in the highlighted category.

Try to write a relevant comment

Your comment should be related to the video’s topic and should add value to the conversation. This can include asking questions, sharing your thoughts or opinions, or offering additional information related to the video.

Get more likes

The more likes and replies your comment receives, the higher the chances are that it will be in highlighted comments category. You can encourage engagement by asking for feedback or responding to other comments in the thread.

Do not write anything offensive

YouTube’s algorithm also takes into account the tone and language of your comment. And Comments that are disrespectful, offensive, or spammy are less likely to be highlighted.

Why has YouTube Introduced Highlighted Comments?

YouTube introduced highlighted comments to improve engagement and interaction on its platform. The goal was to make it easier for users to find and participate in the most interesting and relevant conversations around a particular video or channel.

Furthermore, highlighted comments follow YouTube’s algorithm, which takes into account factors such as the number of likes, replies, and relevance to the video’s topic. By highlighting the most interesting and relevant comments, YouTube hopes to encourage more user discussion and interaction.

In addition, highlighted comments can also benefit content creators by giving them more insight into what is their audience’s interest and what topics are generating the most engagement. Besides, this can help creators to better tailor their content and engage with their audience more effectively.


Finally, highlighted comments are a great feature that adds an extra layer of engagement to the YouTube platform. They allow users to easily identify and engage with the most popular or relevant comments. Additionally, they also give content creators a way to increase engagement with their viewers. Lastly, if you haven’t already, look at the highlighted comments section of your favorite videos. And see what all the fuss is about!

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